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Partners and retail

Bring Gemnix to your shelves and your community

We work with a small number of partners who share our standards on safety, sourcing and how a fantasy world should speak to families.

Ways to work together

Four partnership tracks

  • Buyers and distributors

    Retail and distribution

    Independent toy and game shops, garden centres, museum and attraction shops, and national accounts. Trade terms, minimum orders and lead times are shared on enquiry.

  • Licensees and agents

    Licensing

    Category licences for publishing, apparel, stationery, collectibles and location-based experiences within the Gemnix Terra world bible.

  • Manufacturers and suppliers

    Manufacturing and supply

    Partners for responsibly sourced timber, ceramics, resin-free finishes and packaging that meets our reusability and safety standards.

  • Educators and community leads

    Education and community

    Schools, forest schools, libraries, camps and community woodland groups running Feywild Village projects with supervised, reversible builds.

Partner tiers

Three tiers, from first order to full licence

Tiers are a starting point, not a rulebook. Tell us your channel and we will confirm the right fit and the terms that go with it.

  • Tier 1

    Stockist

    Independent shops and single sites

    For shops taking a curated selection of Gemnix titles and collectibles for the first time.

    What you get

    • Starter assortment across two product categories
    • Trade price list and standard payment terms
    • Digital shelf-talkers, sigil cards and faction artwork
    • Restock support and product training notes

    What we ask

    • Single-site or small-group retail
    • Age guidance displayed alongside every product
  • Tier 2

    Featured partner

    Multi-site retailers, attractions and garden centres

    For partners giving Gemnix dedicated space, including seasonal Feywild Village displays.

    What you get

    • Full range access, including limited and early releases
    • Display kit: faction banners, gem-token dressing, build display
    • Co-op marketing calendar and campaign artwork
    • Named trade contact and priority allocation

    What we ask

    • Dedicated fixture or display area maintained year round
    • Two co-op campaigns per year
    • Sell-through reporting each quarter
  • Tier 3

    World partner

    Licensees, distributors and experience operators

    For partners producing under licence, distributing at national scale or running Gemnix experiences on site.

    What you get

    • Category licence within the Gemnix Terra world bible
    • Brand and canon review with the Gemnix story team
    • Territory or channel exclusivity where agreed
    • Early access to story beats for launch alignment

    What we ask

    • Approval on all artwork, naming and canon before release
    • Compliance and safety documentation per market
    • Annual volume or royalty minimums, agreed in writing

Our standards

What we ask, and what we commit to

  • All physical products meet applicable toy-safety requirements for their stated age guidance.
  • Outdoor pieces are designed to be free-standing and removable, never fixed to living trees or plants.
  • Materials are chosen for weathering without shedding microplastics or treated-timber residue.
  • Packaging is recyclable, and print partners are asked for certified paper stock.
  • Marketing to children follows the stricter of local advertising codes and our own family guidelines.

Enquire

Tell us what you have in mind

Include your territory, channel and expected timing and we will reply with the relevant pack.